From Humble Beginnings to Big Dreams: The Atarah Journey
It all started in 2021, right in the middle of the pandemic—when the world was uncertain, but our vision was crystal clear. Amid the chaos, our first big bulk orders came pouring in. Picture this: my wife and I sorting hundreds of pieces every day, right in our living room, driven by passion and the dream of something greater. We were handling 500 pieces daily, pushing boundaries like never before. By the end of 2021, we took a bold step—ordering cloth in bulk, personally inspecting every roll, renting a car just to keep up with the growing demand. And then, in November 2021, our hard work paid off in a big way: we celebrated a milestone that felt like a true blessing—our very first car, bought together as a symbol of everything we had built. This is just the beginning. Atarah is not just a brand; it’s a story of grit, passion, and relentless hustle. Join us as we continue to grow, create, and inspire—because with Atarah, the best is yet to come.

And it just kept going, with orders eventually reaching over 600 per day. That’s when we decided to rent a studio-type space — a spacious store downstairs and an office upstairs. This move helped us grow our business even more, allowing us to start setting up stalls at events and booths all around Valenzuela City.